“Red Bull has an extremely aggressive roadmap,” Judge Cyril Abiteboul explains the team’s success

It is a “success stories” how little is done. Landed in Formula 1 27 years ago, the Red Bull firm has since built an empire. With millions, boldly too. Like all stories of this kind, the Austrian firm has its share of mystery, fantasy, even darkness. As he approaches his national Grand Prix at the Spielberg circuit on Sunday 10 July, at the head of the championship, Franceinfo: sport takes stock of the Red Bull galaxy.

The stable of the red bull rushed to the bunks to find a place in the arena, without hesitation to shake the codes and the established order. First specializing in extreme sports sponsorship, Red Bull attempted the adventure of the queen discipline of motorsport in 1995 by training with the Sauber team. Then, after gaining enough experience in the paddock, he took the step of buying Jaguar in quick succession in 2004, and Minardi the following year. The revolution was underway.

“It is first and foremost the will of a manager, shareholder and owner of his brand, passionate about the engine and who has created a marketing war machine”Explain from the beginning Cyril Abiteboul on Dietrich Mateschitz, founder of the group. And our consultant, former sporting director of Renault F1, to summarize: “Everything is tied to the narrative of this brand, based on performance and the extreme”. Mateschitz has continued to develop this concept, both for its energy drinks and for its single-seater.

“After sponsoring Sauber he told himself he would never be better served than himself.says Cyril Abiteboul again. More than any other team, Red Bull has been able to invest in a continuous, meaningful and multidirectional way.. If money is, of course, the keystone of the building, it has been used wisely. “Stability is perhaps the key to success”continues Cyril Abiteboul. “If we look closely, the Red Bull squad has changed very little over time. Whether it’s going well or not. And when it’s not going well, they don’t fire everyone like that. Sometimes it’s done in F1.”

This desire to move forward is always combined with a great sense of opportunity to be seized. Like this, “When Mateschitz was offered a second team, in this case Minardi, he didn’t hesitate. He changed his name to Toro Rosso, a literal translation of Red Bull into Italian, and used it as an incubator for its young pilots. It’s an invented strategy. along the way, but it has proven to be extremely profitable. “decode the consultant.

“When they decide something, they look for the best on the planet.”

Cyril Abiteboul, former sporting director of Renault F1

a franceinfo: esports

The latter does not hide his admiration when it comes to evoking the degree of excellence achieved by the firm of Milton Keynes. “They have totally amazing equipment. The means they have acquired, and the ones they have developed themselves, are extraordinary. They have taken the simulation tools to a level never imagined.”, he breathes. And to summarize Red Bull’s philosophy as follows: “They have an extremely aggressive track record. The strength of Red Bull is that they never stop investing.”

Yes today Red Bull “who has long benefited from having only the chassis of his car to care for” remembers Cyril Abiteboul, is allowed to make fun of such prestigious and experienced manufacturers as Mercedes or Ferrari, it is mainly because they are “ultra opportunists”. The latter even twists the metaphor of motor racing, pointing it out“They slow down later than the other teams to see what is the best trajectory to follow”. Per Cyril Abiteboul, “they have the intelligence of the balance of power. Investment gives them a position in negotiations that is unbeatable.”

On the other hand, Cyril Abitboul is more reserved about the management of drivers within the Austrian firm. “Extremists are also in this area. Perhaps this is the only point where they could be reproached with a certain lack of patience, even of humanity.”observe. “They see the driver as one of the components of their global tool. But in the end, the system works and they’ve brought out talents like Vettel, Ricciardo or Verstappen.”.

The case of Pierre Gasly, expelled from the parent company to return to the Toro Rosso subsidiary in the middle of the 2019 season, still surprised the former director of the Renault team. “Maybe they didn’t want to make the effort to put Pierre in a favorable psychological mood?”he asks. “When you get to Red Bull, it’s an opportunity but there’s also a lot of pressure”.

Behind this pressure hides the famous Christian Horner, the omnipotent, and sometimes slandered, director of the team. “It’s division, of course, but most of all it’s effective”carve Cyril Abiteboul. “The results speak for themselves. One could reply that he lacks emotions in his human relationships, but F1 is not a sport where you make feelings. It only counts efficiency.” To this apparent coldness, Christian Horner, however, has managed to add a good dose of humor that makes him one of the best clients of career journalists. “He’s a communication beast and the king of the punch line”confirms Abiteboul.

If the vagueness remains for 2023, because Honda will no longer equip the team with engines next season, the short term looks bright: “I see them as double world champions [pilotes et constructeurs] this seasonconcludes Cyril Abiteboul. Ferrari is doing everything to help them and Mercedes is moving forward, but it is going too far. ” If the brand claims to give wings, no one in F1 seems to be able to cut them at the moment.

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