Mbappé’s “sincerity”, Qatar’s commitment, Messi’s “very nice operation” … PSG general manager Jean-Claude Blanc takes stock

Rare in the media, the Parisian leader delivers in an interview on the podcast Pause.

A man in the shadows par excellence, Jean-Claude Blanc leaves his usual reserve. The general manager of Paris Saint-Germain is, in fact, indulging in a podcast interview Pause , presented by Alexandre Mars. In office since the arrival of the Qataris on the banks of the Seine in 2011, the former chairman of the executive board of Juventus especially evokes QSI’s commitment and Qatar’s willingness to continue investing in Paris. “It is not unlimited, it is treated as a strategic investment, as others have. It is fully driven by Nasser Al-Khelaïfi (the president of PSG). He is the one who leads it. I think investing in football, and he is the one who would talk about it better than me, combines passion, interest in this sport as a fan and the media power that football represents.“said the 59-year-old leader.

And to continue:Then I don’t want to do geopolitics with you, but I think that among the investments made, without a doubt, PSG is in the right places, given the formidable assessment that the club has today.“, He points out, recalling that Paris Saint-Germain was bought for an amount of between 50 and 100 million euros 11 years ago and is now valued at between 3.2 billion and 3.5 billion euros, with a turnover of 700 million 90 euros at that time. “It was a club with medium structures in an iconic city. We turned it into a global brand“, sums up.

I think the desire to build for a long time in Paris was stated several times by Nasser

Jean-Claude Blanc

It remains to be seen how long the Emirate of Gas will continue to fill Parisian coffers, while some imagine a retreat after the 2022 Qatar World Cup. “We are in the process of building an absolutely extraordinary training center (…) that will be delivered in June 2023. A surplus asset? I have no indication in this direction. I think the desire to build for a long time in Paris was stated several times by Nasser“Insists Jean-Claude Blanc. Parisian fans can keep quiet … And Javier Tebas, keep grunting. . “I don’t think he’s back, though some keep thinking, worrying a little“, Guess what, from the new formula of the Champions. “It’s too late, the machine is too big, too thrown, too efficient for something to replace it“He says, while Real Madrid, Barça and Juve still believe in him.

Meanwhile, PSG continues its transformation, following the extension of Kylian Mbappé. There is talk of a real revolution this summer on the banks of the Seine. What role does Mr. Blanc play? “I do everything but manage the players, the coach and the daily life of the athlete, which is managed by the sporting director.“As for the planned changes, these are”questioning us to make sure we have the energy in the tank to deliver next season. With Nasser, we try to adapt the organization after each season, we also know that stability is a guarantee of results. Between adaptation, reorganization, stability, you try to find the right balance, as a company, unless you do this mechanic in front of everyone all the time.“. First big change? The appointment of Luis Campos as football advisor to replace Leonardo. Then the choice of coach.

Mbappé the patriot

One thing is certain: Mbappé will be there. And Jean-Claude Blanc believes in the patriotic speech of number 7 to justify his much-discussed choice. “I think he is very sincere when he talks about this patriotic side and that winning in France and Paris has a different flavor than winning at another club.“declares, seeing”a very good signfor the club. “We saw the immediate impact, immediately everyone was projected the following season and the following ones, saying to themselves: “this team, which generates a lot of emotions, often positive, sometimes negative, we want to continue, to love it. And we will do great things together. “»

A team that will also have a certain Lionel Messi, snatched from Barça last summer to everyone’s surprise. “It is a very beautiful operation, a somewhat dazzling operation, fast, an opportunity, a door that opens, a Barcelona that can not sign with him, limited by his own league that puts limitations that he was convinced he could jump but that does not jump at the last minute, the player is therefore available and we are the fastest, most relevant to advance in this file“, Deciphers Mr. White.

Messi, a global football icon who is coming to integrate his own brand into this global brand that you are creating

And add:At the same time, we immediately developed a commercial project around his arrival, such as generating additional income with a player who has to perform on the field but who is a world icon of football and who comes to integrate his own brand. inside this global brand you are creating. And how do you take full advantage of this opportunity? I think we’re pretty good at business, brand development. We were very efficient in the operation. ” It remains to be on the field as well, as the Flea has made a relatively disappointing first season under the colors of PSG. Let’s see if the following will be as satisfactory from a marketing and commercial point of view as in the green rectangle.

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